The target audience of horror/thriller can vary, dependent on the
amount of: expletives, gore and film of a sexual nature. The demographic of a
horror/thriller movie is likely to be 12 and above. As a result of including more:
swearing, scenes of a sexual nature or violence, the age rating will increase. Films that contain adult themes, hard drugs, frequent strong language and limited use of very strong language, strong violence and strong sex references, and nudity without graphic detail, would be rated 15. Sexual activity may be portrayed in these films but without any strong detail. Sexual violence may be shown if discreet and justified by context. Typically, horror/thriller movies will attract teenagers and young adults aged between
15 and 30. In order for our movie to appeal to this audience, the movie must include some of the following: slight to
moderate: swearing, violence, gore and adult themes (sexual themes). Only those over 15 years will be permitted to watch our film. Nobody younger than
15 would be able to rent or buy the movie.
Our target audience is not only those 15 and above, but also females. This is because the main character is a female, although a majority of the actors playing the smaller roles, are males. We chose to target the film more towards females as horror/psychological thriller is often aimed at more towards males, given the lead roles being played by males. This target audience has been made appropriate because we will cast a female actor to play a female protagonist which would naturally attract this target audience. In saying this, both males and females will be able to relate to some of the feelings that Martha portrays, even if it is at a lesser degree.
Furthermore, our film is targeted towards the C1 and E classes. This is the lower middle class of the population. When researching types of class and their relevance in relation to film, we found that lower middle class makes up the largest part of the population. Therefore, aiming our film towards this class would mean that it could be more successful. Another reason why we have chosen to aim it towards this class is because the audience is likely to relate to the characters within the film (the E class because the characters will be near their age). This is because the characters will mimic the attitudes, appearance and behaviour of the same class to them.
Another reason why we decided to choose a 12 age rating is because of the inclusion of slight/some violence. This is included in one scene where we are planing to film shots of one of the main characters being involved in a car accident. In these shots, you will be able to see blood and a body lying dead on the floor. However, there won't be much detail in this scene other than close ups of the blood, and so this would be appropriate for a 12 rated movie because, according to the British Board of Film Classification (BBFC) 12 rated films "may contain small and infrequent scenes of violence and should not dwell on detail. There should be no emphasis on injuries or blood but occasional gory moments may be permitted if justified by the context." Therefore, our film would meet the regulations of this age category. Our film would be better suited to the description given for age 12 rated movies. In parts, there will be mild swearing which is also more appropriate for an older audience.
Furthermore, our film is targeted towards the C1 and E classes. This is the lower middle class of the population. When researching types of class and their relevance in relation to film, we found that lower middle class makes up the largest part of the population. Therefore, aiming our film towards this class would mean that it could be more successful. Another reason why we have chosen to aim it towards this class is because the audience is likely to relate to the characters within the film (the E class because the characters will be near their age). This is because the characters will mimic the attitudes, appearance and behaviour of the same class to them.
Another reason why we decided to choose a 12 age rating is because of the inclusion of slight/some violence. This is included in one scene where we are planing to film shots of one of the main characters being involved in a car accident. In these shots, you will be able to see blood and a body lying dead on the floor. However, there won't be much detail in this scene other than close ups of the blood, and so this would be appropriate for a 12 rated movie because, according to the British Board of Film Classification (BBFC) 12 rated films "may contain small and infrequent scenes of violence and should not dwell on detail. There should be no emphasis on injuries or blood but occasional gory moments may be permitted if justified by the context." Therefore, our film would meet the regulations of this age category. Our film would be better suited to the description given for age 12 rated movies. In parts, there will be mild swearing which is also more appropriate for an older audience.
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