Evaluation Question 3

That kind of media institution might distribute your media product and why?

The process of marketing the film to an audience/consumer is known as distribution. In order to distribute a film, you'd have to market the production using social media such as: Youtube, Facebook, google and television advertisement. You could even create a website offering information and sneak previews of the movie to help generate interest. We would also have to distribute the film in cinemas which would come with additional advertisement.

When looking at which companies would distribute our film, it would be ideal for larger companies such as Warner Brothers, Paramount Pictures, Universal Pictures, Disney or 20th Century Fox. These distribution companies would be ideal given their renowned reputations, large budget and high status. The budget of the company would determine whether the production is released on a local or global scale. The tent pole structure of these companies and their distribution is what would make them an ideal for us.

Companies included in the 'Big 6' have much larger budgets to be able to distribute to a global audience. They use their status to target movies towards tent pole audiences, generating enormous box office sales all over the globe. When considering our film, using companies like Warner Bros and Disney for distribution to audiences would result in a larger profit and a wider viewership. A more successful production scheme would result in a larger profit.

However, getting backing (and funding) from as large a production company as Warner Bros etc, would be difficult. We would have to pitch the film, suggesting the extent to which we could market and make profit from the film. If we were to get this funding and support, then the film would likely become popular in cinemas and so, merchandise could be produced. All cinemas, material distributors and shops could release movie-related stock. In tern, this would contribute to the over all profit of the film. Normally, this comes as a result of a large viewership and popularity of a film in it's success.

One of the companies that has released a lot of merchandise related to their films is Disney. In particular, the film 'Frozen' generated a lot of interest. Disney released backpacks, notebooks, pencil cases and stationary as well as many more products to sell to the viewership. They placed these in their own merchandise stores and also, other stores that brought the licensing to sell them. Doing this creates more interest and so, generates more profit for the companies with ownership of the film. Although, the genre of film that we produced would probably not have as much of an appeal to market products for. In saying this, a larger company would know how to market this most appropriately to the most appropriate audiences. Smaller production/marketing companies wouldn't have as much status and so releasing merchandise wouldn't be likely to produce much profit.

On the other hand, distributing the film through/as an independent company would allow us to maintain the specific, narrow viewership that we'd initially suggested as opposed to branching out to other audiences. This would be the likely result if we were to distribute through a larger company. In addition, the budget we'd have to work with through a smaller company would be much lower than if we were to partner with one of the big six, resulting in the film being distributed in local cinemas and stay with a localised audience.

In terms of distribution, initially obtaining a wholesome budget would be necessary for later production and distribution. For a small scale film like our own, one method that we could use to obtain this budget is through crowd funding. This work by the general public donating money to a film company if they like the narrative. One website that allows you to do this is Kickstarter. This funding could then be used to produce the film itself as well as merchandise if there was enough.

Furthermore, to distribute our film, we could attempt to contact and work with a large media institution like Warner Bros or Disney as we feel this would help us to reach a larger audience and so, gain a larger profit. We could attract this companies by producing a trailer for youtube and advertising on other social media plat forms. These are methods that would be the most popular to todays audiences as they are easily accessible and reach the most people. Companies such as Netflix, Facebook and Youtube would be very helpful in promoting the film.